Google has been going through many changes lately as anyone who runs a website or who uses the web a lot will note. There’s Google Plus of course, there’s the ‘Panda’ and ‘Penguin’ algorithm updates and there’s ‘semantic search’ being integrated into the search engine. Someone might reasonably lead to believe in fact that Google has a plan and that they’re going somewhere with all these changes, and it seems that part of their overarching goal involves collecting and storing more data about us than ever before.
But that’s not all…
But that’s not the only thing that Google is coming under fire for from Europe. Meanwhile the European commission’s head of competition policy Joaquin Almunia has contacted Google over concerns of market monopoly. In Europe Google serves around 90% of searches which the commission fear could be harming competition. The concern is that some of the changes Google has made to its policies and its services could be seen as ‘taking advantage’ of that monopoly (by for instance favoring Google+ results over Facebook results in the SERPs, and sometimes favoring its own vertical search services for things like shopping and news). The letter has threatened court action in lieu of cooperation.
Google pointed out in a response published in the Guardian that the internet is ‘disruptive by nature’. As a free service of course users are free to go elsewhere, but the reality is that Google provides by far the best search service.
So what do you think? Is Google abusing its position? Is it right for the European Commission to get involved? It’s time to vote with your search choices people!
This post was written by admin on August 2012