Mercedes Benz, owned by the Daimler AG (previously known as Daimler-Benz), is one of the most common names for luxury car manufacturing in the world. Mercedes is a name that has become synonymous with safety and technologically advanced vehicles, while keeping the luxury standards at the peak. Mercedes Benz came into existence soon after Karl Benz had made the first automobile in the year 1886. The first Daimler vehicle was engineered by Wilhelm Maybach in 1901. Soon after their initial success stories were written, Karl Benz and Gottlieb Daimler came together to form the company that we better know as Mercedes-Benz today. This company has been the frontrunner and has proved to be the prime example of German engineering for ages now. Mercedes and BMW are two of the most revered European car brands in the world, and are known for performance and luxury.
Today, Mercedes-Benz has a whole range of accolades to its name, especially in the quality section. It is known as the third most ‘quality conscious’ car brand of the world. Mercedes Benz has also been known as a brand that has a complete range of passenger cars, carriages and buses. Mercedes has also been constantly working on the concept of small city cars and has effectively been rolling out highly fuel efficient city car models since the year 1994. These fuel efficient cars have been a boon to the European market, Mercedes’ home ground, as the fuel costs here are almost double the fuel costs in the USA.
Although, there have been many famous Mercedes models in the past, the Mclaren SLR stands apart when it comes to the brand image of Mercedes Benz. The SLR is one of the most famous super cars in the world today. Built on the 5.5l V8 engine and a carbon fiber/fiber monocoque frame, the car can reach top speeds of 330 km/hr and comes with a hefty price tag of $500,000 approximately.
Apart from the passenger car range, Mercedes Benz is also a renowned name in the bus/van and the truck manufacturing section. Known for precise German engineering and the capability to weather all storms, buses and trucks from Mercedes are a revered lot all around the world. The Vario segment of Mercedes Vans is one of the most famous and used in the world. Because of their load-picking capacity and immense comfort, Vario vans have become a favorite with many transport corporation owners.
Sticking to their commitment to evolve and produce new technologies, Mercedes Benz has been working hard to produce great hybrid cars, with the F700 being the latest addition to its fleet of great hybrid cars.
Mercedes has meant a lot for the European car market, and therefore, should be regarded as one of the frontline European car brands that have existed for decades, now.